From a sworn brother’s perspective, insulting his brother before his eyes was asking to die.

Even before, a political rival of Sama Hyeon in the Golden Blood Chamber had insulted Jin Cheonhee.

He’d ignore insults about friends or ancestors.

But the moment that money-obsessed schemer insulted his brother.

He remembers.

Sama Hyeon smiling while ripping off the bastard’s scalp and stuffing it down his throat.

Killed him right there, saying not to trouble physicians elsewhere.

Cause of death: Suffocation.

The horrific sight of suffocating on your own face skin blocking your throat.

After committing this act without any remorse, he said:

-Usually should do this from behind~ but I don’t want to hear it twice so doing it where everyone can see. Hang this corpse on the bell tower over there. Should feed the local magpies.

The tale of how he then personally destroyed each of the bastard’s followers one by one became famous.

His methods were so brutal that even the Golden King, famous for not moving without money.

The peak of the Golden Blood Chamber personally gave Sama Hyeon a warning.

But that was it. The Golden King keeps profitable people close.

Though Sama Hyeon caused losses to the Golden Blood Chamber by slaughtering his political rival on the spot, the money he’d already brought in.

Far exceeded three times the dead rival’s profits.

So he just warned him once not to be too rough and left him alone.

After that, Sama Hyeon properly eliminated rivals within the rules while building and solidifying his power.

His rivals too used all sorts of dirty tricks against Sama Hyeon but never insulted his brother.

So naturally the lowest-ranked story seller Wind Chicken was dying inside.

“The one who blocked the nobly rising White Medical Divine Dragon was the Blood Immortal Sect! The black curtain behind everything!”

“Black curtain?”

“Who exactly is the Blood Immortal Sect?”

“Are they like an evil cult branch?”

Now comes the main point.

The reason Wind Chicken[1] came here to tell stories!

“This Wind Chicken shall ride this momentum to tell about the Blood Immortal Sect. What kind of group are they!”

Yellow journalism has accompanied humanity since ancient times.

They spew words first whether evidence exists or not.

Then humans believe what they want to believe. And just like modern times, it was the same then.

The more sensational yellow journalism[2] is, the better.

Truth aside, spew it out first and think about consequences later.

Wind Chicken could pride himself as number one in this field.

“The first Blood Immortal Sect leader was born from intercourse between a pig and human!”

“What?!”

“Half-human half-pig! Perhaps that’s why these bastards have a habit of eating human flesh… They hold feasts to share it with beasts…”

Surprisingly.

These words rising straight from the spine without passing through the brain, with nothing properly revealed.

This yellow journalism was half truth.

“What vicious bastards!”

The listening audience responded reflexively too.

Let’s say that’s how it is. At least it’s entertaining.

***

Rumors about the Blood Immortal Sect spread like wildfire.

Most were yellow tabloid-level spouted by story sellers like Wind Chicken, but yellow journalism grows through the miraculous balance of 30% truth and 70% lies.

The truths here were:

• Lost personal belongings.

• Traces of curses remaining.

• A big fight broke out.

• Activities of Little White Dragon.

Everything besides these four points were words bypassing the brain.

The story becoming accepted theory now was that the first Blood Immortal Sect leader had intercourse with pigs, loved chewing human intestines, and especially loved children’s flesh.

Because of this, even now the Blood Immortal Sect leader.

Has intercourse with livestock every night.

Beyond worshipping animals as gods, wants to become an animal.

Eats pig excrement as staple food.

Must bathe in pig excrement to become a Blood Immortal Sect member.

As always with yellow journalism, content bypassing the brain sells well.

Story sellers mixed all their reflexively spouted words into pig slop.

People became addicted to the taste of this stimulating pig slop.

It was mala flavored.

“My house’s pig is safe!”

“No, what kind of bastards are these Blood Immortal Sect fuckers to covet our Manbok’s chastity! Our Manbok needs to have piglets with Soon-i next door!”

Ggul ggul ggul!

From pig farmers.

“My son fought because of the Blood Immortal Sect? That makes sense! How righteous is my boy to try slashing civilians!?”

To clans trying to shed dishonor by blaming the Blood Immortal Sect.

The Blood Immortal Sect were sons of bitches but needed to become even bigger sons of bitches.

Anxiety and fear, combined with profit, public opinion boiled over instantly.

“Our Martial Righteous Alliance will investigate the Blood Immortal Sect more thoroughly!”

“Victim testimonies keep coming in!”

Whether it was really the Blood Immortal Sect or pig thieves.

Though uncertain, one thing was clear.

The more reports the better.

Most would be false, but finding even one trace of the Blood Immortal Sect would suffice.

Though the Blood Immortal Sect had gained the advantage once.

Jin Cheonhee and Divine Doctor White Dragon.

When these two players began intervening, the board flowed into even greater chaos.

The two were thorough pragmatists unbound by righteous or demonic paths, face or common sense.

What they guided both moderates and hardliners toward was just one thing.

Dogs fighting in mud.

They wanted righteous path and Blood Immortal Sect dogs fighting together in the mud.

And it hit the mark.

***

“Kuaaak! Righteous path dogs! Pig? PIG!? You dare insult our First Leader like that!”

CRASH!

Unable to contain his rage, Heavenly Commander Yeo[3] smashed everything in sight.

He had lived his whole life as a Blood Immortal Sect fanatic.

Though he could endure insults to the Blood Immortal Sect, he couldn’t bear insults to the Blood Immortal Sect Leader and Blood Immortal Master Yeo[4].

He wanted to rush out right now and rip out all the throats of those insulting bastards to offer as sacrifices to his master, Master Yeo!

The ones he most wanted to rip out were the Martial Righteous Alliance Leader and Seed of the Half-Immortal!

Nothing had gone right since the Seed of the Half-Immortal appeared.

His master issued divine commands to secure the Seed of the Half-Immortal, or if impossible, slaughter him! But how…?

This Seed of the Half-Immortal had two spiritual beasts by his side.

One remembers the scent of all who approach, the other spots suspicious people from the sky.

These aren’t human so they’re with their master all the time he eats, shits, and plays.

The ultimate guards.

But they had to catch him anyway.

Not just because the Yeos’ orders were absolute, but another piece of information came in.

Just then a Blood Immortal Sect subordinate entered.

“Lord Heavenly Commander Yeo! Right now the White Dragon Medical Pavilion’s White Medical Divine Dragon is insulting the Blood Immortals!”

“What? He’s doing it directly now?”

“Plus he even spouted the outrageous words that he’d make a dog piss on our artifact!”

The dog meaning that yellow dog spiritual beast?

Crash-

Blood vessels bulged grotesquely on Heavenly Commander Yeo’s face.

The power accumulated over 80 years began twisting into demon heart.

“Yes… indeed the Seed of the Half-Immortal. Daring to say he’ll have a dog piss on Lord Dalgi’s relic…?”

The strategist shouted.

“Lord Heavenly Commander Yeo! It’s the enemy’s trap! If we stick our heads out now!”

“…Who wouldn’t know that–!”

Heavenly Commander Yeo’s roar thundered through the secret room. Even subordinates and strategists had blood flow from their burst eardrums.

“I’ll die together with that bastard if I must! If I don’t do at least that, I feel like I’ll fall into qi deviation from demon heart–!!”

Blood vessels bulging with rage wouldn’t settle.

Despite the strategist’s restraint, Heavenly Commander Yeo declared.

“Gather all subordinates! Also send word to those other two! Ask if they’ll join me!”

…It was yellow tabloid journalism’s victory.

***

“The Blood Immortals aren’t even immortals! Just failures who couldn’t ascend!”

“I, Jin Cheonhee, am disappointed in you Blood Immortals!”

“Blood Immortal Sect, your level has become pathetic!”

Jin Cheonhee was circling the city with Hwanggu and Heavenly Thunder Hawk.

Hwanggu released its usual size reduction technique and returned to original size.

Spiritual beast is spiritual beast. When the muscular giant dog revealed itself, its pressure made passersby fall on their butts.

Jin Cheonhee placed a saddle on such a yellow dog and mounted.

Now Hwanggu is faster than most horses.

Eating spirit medicine fragments and various wild ginseng beside Jin Cheonhee, eating other spiritual beasts’ meat which is the finest meat for spiritual beasts.

Plus training under the Wudang’s Fist Emperor.

Hwanggu’s true form had now grown as big as a bull.

Kaeng kaeng!

The reason for usually reducing size to walk around like a countryside mutt wasn’t anything else.

Because people won’t throw food when this big!

No one throws snacks to a bull-sized dog.

This clever creature knew early on that people throw food because it’s cute.

It only returned to original size when Jin Cheonhee ordered.

A large banner was planted in the saddle on Hwanggu’s back, written:

Blood Immortal Son of a Dog.

Literally translates to Blood Immortals dog bastard.

Jin Cheonhee mounted Hwanggu with a face red from shame.

Beside such Jin Cheonhee, Sama Hyeon was shouting in his place.

“What’s wrong, Brother? It was your strategy.”

“No… I was just thinking of posting some wall notices.”

“This has direct effect, Brother. Plus those bastards have lots of grudges against you, right? Though reluctant, I told the Second Brother and Third Brother too. They’ll be watching over you while hiding nearby.”

Ha-ryoon and Cheon Woo are hiding and watching me?

In this appearance?

Jin Cheonhee wanted to die.

“No, I’m doing it but I’m not confident. Hyeon-ah… would people really go mad over mere tabloids like this? Master said they would but I’m not sure.”

Though a modern person knowing yellow journalism’s destructive power, knowing intellectually but.

Hyeon’s eyes shone.

“Trust me, Brother~ I’m really good at pissing people off.”

…Didn’t want to talk about trust over something like this.

“But the White Dragon Medical Pavilion Master allowed this well?”

“No, I’m doing this on my own. Master is in meetings at the Martial Righteous Alliance.”

Such plans are like sandcastles.

Need constant maintenance to maintain form.

Jin Cheonhee came out while Master was busy.